Using this site

Intellectual Property & Copyright Policy

What we own, what you may do with it, and how to report an infringement in either direction.

Version
1.0
Effective
Last updated
Governing law
Pakistan

In plain English

  • The photography, the writing, the drawings and the brand are ours. Quoting with a link is fine; lifting a gallery is not.
  • Commission drawings stay our copyright even after you have paid for the piece. You own the furniture, not the design.
  • Report an infringement of yours and we will act on it within two working days.
  • A counter-notice procedure exists, because takedown systems get abused and one-sided ones get abused more.

A summary, and a reading aid only. The numbered sections below are the operative terms, and where the two differ the sections are what apply.

#1. What we own

All content on this site — photographs, product descriptions, journal articles, drawings, diagrams, layout, code and the compilation of the catalogue — is owned by VEVARTE or used under licence, and is protected by the Copyright Ordinance 1962 and by international copyright convention.

  • The marks — "VEVARTE", the wordmark, the logo and the visual identity — are our trade marks, protected under the Trade Marks Ordinance 2001 whether registered or not.
  • The photography is ours or licensed to us. Catalogue imagery currently includes stock photography under licence, which is being replaced by our own; the licence terms of the stock provider apply to those images and do not permit redistribution by you.
  • The journal is written and bylined by Ahsan Raza Khokhar and is his work.
  • Commission drawings, specifications and technical details are ours and remain ours after the piece is delivered and paid for. You have bought the furniture; you have not bought the right to have the design reproduced by a cheaper workshop. This is the clause that matters most to us commercially, and it is the one most often assumed away.

#2. What you may do with it

  • View, print and save pages for your own personal, non-commercial use.
  • Quote an extract from a journal article — a paragraph or so — with attribution to VEVARTE and a link to the original page.
  • Share links to any page, anywhere, on any platform.
  • Use a product photograph to show a friend, an architect or a contractor what you are considering.
  • Reproduce our material in journalism or review, within fair dealing, with attribution.

Anything beyond that — reproducing photography commercially, republishing articles in whole or substantial part, using our images in your own listings or advertising, using our marks in a business name, domain or handle, or reproducing a commissioned design — needs written permission. Ask at legal@vevarte.com

Permission is given more often than people expect, particularly to architects and interior designers specifying our pieces for a client. It costs nothing to ask and we usually say yes.

#3. What you own

Content you submit — a review, a photograph of a piece in your room, a message — stays yours. The licence you give us to display it is set out in the Reviews & User Content Policy, it is limited to use in connection with this business, and you can withdraw it.

If you commission a piece to your own design, and you bring the design, it remains yours. We will not reproduce it for anyone else without your permission. Say so at the outset and we will record it on the order.

#4. Reporting an infringement — takedown notice

If something published here infringes your copyright, tell us at copyright@vevarte.com. We do not require a formal legal letter and we do not require you to have registered anything.

A notice that lets us act quickly contains, in the form required by section 512(c)(3) of the US Digital Millennium Copyright Act — which is also simply the information anyone would need:

  1. Your name, address, telephone number and email address.
  2. Identification of the work you say is infringed — a link to the original, or a copy of it.
  3. Identification of the material on our site you want removed, with the exact URL. "Somewhere on your Instagram" is not enough for us to act on.
  4. A statement that you believe in good faith that the use is not authorised by the owner, its agent or the law.
  5. A statement that the information in the notice is accurate, and — under penalty of perjury — that you are the owner or authorised to act for them.
  6. Your physical or electronic signature.

We acknowledge within two working days and, where the claim is well-founded on its face, remove or disable access to the material while we look into it. Removal pending review is not an admission that the claim is right.

#5. Counter-notice

If your material was removed and you believe that was a mistake or a misidentification, send a counter-notice to the same address containing your contact details, identification of the removed material and where it appeared, a statement under penalty of perjury that you believe in good faith it was removed in error, and your consent to the jurisdiction of a competent court.

We will pass the counter-notice to the complainant. If they do not tell us within ten working days that they have started proceedings, we may restore the material.

#6. Repeat infringers, and infringement of ours

Accounts or contributors who repeatedly infringe are blocked from submitting content.

Where our photography, product descriptions or designs appear on someone else's site, marketplace listing or social account, we send a notice, then escalate to the platform, then to the courts at Lahore, Punjab. Copying a description is annoying. Copying a commissioned design and having it built is a different matter and we treat it as one.

Questions about this document

A person reads every one of these addresses. If you are not sure which to use, any of them reaches us.

General and orders
sales@vevarte.com
Privacy and data requests
privacy@vevarte.com
Legal and copyright
legal@vevarte.com
Complaints
complaints@vevarte.com
Telephone
+92 300 7512464
Postal and showroom
E-100/14, Lower Ground, Main Boulevard, DHA, Lahore, Pakistan